I'm super excited to share some awesome stuff happening this month in October!

*This page will be updated as new items are released! Come back to see what else will be happening!

October Host Exclusive

Hosts who close a qualifying Beauty Social in the month of October will unlock Grim Gleamer for purchase!

This clear glitter overlay with a flash of lavender is eerily beautiful on its own or paired with your favorite color or design.

November Color Play Box

Introducing Rustic Heritage, the November Color Play box theme! Wander through a serene countryside prairie and savor the beauty and simplicity of life.

Embrace the earthy comfort of nature’s autumnal treasures with a build-your-own-manicure box of richly colored fall sets that channel the warmth of the season. Choose from three of the suggested nail looks included in the box’s how-to guide, or create a homespun look that’s all your own.

Exact shades will be a surprise until you unbox your November Color Play Box.

Must Signup by the end of this month to get next month’s box.

Subscribe for Color Play!

Previous Color Play Themes!

August 2023

Café Book Club

July 2023

Electric Fest

June 2023

Fluffy and Comfy

May 2023

Tropical Garden Party

On Wednesday, October 18, at 11:30 AM ET, we’re launching the Merry Moments Holiday Collection, which features 10 limited-edition, fabulously festive nail strips to top your tips during the winter holiday season!

Get ready to share these merry and bright shades with those on your nice list!

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DIY Kit

Thursday, October 5, at 11:30 AM ET, we’re launching So Gore-geous, a limited-edition, Halloween-ready DIY kit for nail art lovers to create custom manicures for All Hallow’s Eve!

Dip your tips into the #PinkHalloween trend with shades that are both spooky and sweet! Mix and match the sets within the kit and with your favorite Don’t Be Afraid and Core Catalog collection shades to ignite your creativity, elevate your manicure game, and infuse your nails with spooky charm!

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Whether your style is ghoulishly glamorous, hauntingly chic, or wickedly playful, this kit contains the perfect sets for creating a Halloween manicure to suit your mood

Order DIY Kit!

Halloween Flashback Frights

October 5, at 11:30 AM ET, we’re bringing back eight fearsome favorites from past Halloween collections!

Prepare for the ultimate Halloween throwback! These beloved nail shades are back from the grave for a limited time to festoon your fingertips this spooky season.

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New Releases from September…

Tri-flex Mascara

Stay for Stuffing

Hispanic Heritage

So, here’s a new option for you to save on shipping and grab something from every collection… introducing…

✨BUILD A BUNDLE✨

Here’s how it works: choose any set(s) from any collection(s) (even from the new fall line) in bag ‘em, that’s right BAG ‘EM

– When you’re ready to check out, you’ll be invoiced and charged $4 for shipping

– Buy any

sets and get the

set for

, as usual

– Add mascara (waterproof or regular) to your order and get a scratch off for my business

– Add any Halloween set(s) to your order and get some awesome spooky swag to go along with it!

And the best part? If you spend $50 or more before tax and shipping, you’ll receive some extra goodies!

Who's excited to start BUILDING THEIR BUNDLE?

NOTE: Don’t worry, you can still order as you wish from each collection, but this deal will help you save on shipping and let you build up to that buy three get one deal, even if you only want 1-2 sets from each collection. It’s a win-win!

Pre-Order HOME